Report on Council’s participation



International Apparel & Textile Fair

Guadalajara, Mexico


18-21 Jan, 2011


Under the Focus LAC Programme of the Govt of India, Ministry of Commerce, nine eight member team of the Wool & Woollens Export Promotion Council participated in  Itermoda Exhibition held in Guadalajara, Mexico from 18-21 Jan, 2011. The Council participated in the Fair with a view to enhance Council’s presence in the Latin American markets, which is also a Focus Area under the Govt. of India initiative. The fair had been planned with the objective to promote Indian companies and wool & wool blended products in the Latin American Markets.

The Council had booked 36 sq. mtrs. space for participation in this exhibition. Eight leading member-exporters participated in the Council’s stall and displayed their latest symbolic range of wool & wool blended Sweaters, Cardigans, Readymade Garments, Shawls, Stoles, Made-ups etc. A list of participants is enclosed at Annexure-I.

About the Event:

Intermoda, Guadalajara  is one of the leading trade show in Mexico/Latin America for the Textiles and Garments Manufacturing industries and it is held twice  every year in Guadalajara (Mexico). This trade show was  started over 20 years ago, organized by Group of local textile and garment manufacturing entrepreneurs with the goal of providing the industry with a professional business platform in Mexico. This 4 days show is held twice a year during, January (for Spring-Summer Collections) and July (for Fall-Winter Collections). It is specialized event for professional buyers/Agents/Departmental Stores etc. . Foreign visitors come mainly from the United States, Spain, Portugal, Colombia, Peru, Chile, Panama, Argentina, Brazil, China, India and Pakistan.   

About Guadalajara

Guadalajara is strategically located in the western part of Mexico. The metropolitan area boasts a population of 5 million (approx.) residents. This city is a gateway to all the country’s major cities through network of telecommunications and roads for transporting cargo and passengers. Guadalajara International Airport is the second most important in the Country, offering flights and connections to major cities around the world. This city is the fastest growing urban centers with top-level financial services that have made it one of the most trustworthy destination for foreign investors. It is number one in trade shows and one of the most important business centers. Due to its relevance in business, it offers functional facilities where all types of conventions, fairs, trade shows and other event can be held.

Contact details of organizer

Internacionales de la Moda S.A. de C.V.,

Guadalajara, Jalisco, Mexico CP. 44520


Tel: (52 33) 3122-4499

Other important contacts & useful information

The Embassy of India in Mexico,

Musset 325, Col. Polanco,
11550, Mexico DF.
Tel. 00-52-55-5531-1050/ 5531-1002

Fax: 00-52-55-5254-2349



The Embassy Mexico in India

C8 Anand Niketan
New Delhi, India 110 021
Tel. (91 11) 2411-7180, 81 and 82

Fax. (91 11) 2411-7193



Councils Participation :-


The WWEPC participated in Intermoda Expo Guadalajara from 18th to 21st Jan, 2011 with a view to enhance the business links it established in this Latin American Country during 2009 and 2010 and to establish new links with buyers, buying houses, importers  etc. The member participants carried with them woolen items like Scarves, Shawls, Rumals and Knitwear etc. The stalls were very well decorated with the participant members.  A large number of visitors including Retail Buyers, Agents and consumers visited the stalls. The visitors were quite impressed with the and the quality of our products was greatly appreciated by the visitors to the Show. During the interaction of the Exhibitors with the visitors, a  good number of trade enquiries were also generated during the fair which are under negotiations. The participants expect a business of around Rs. 10 Crores from this participation.


Councils participation in Intermoda Guadalajara was successful in terms of business generation and establishment of new contracts. Some of the old buyers who visited Councils stall on previous editions of this fair in 2009 and 2010 also visited the stall and were interested to establish business contracts with the member participants.


A list of leading importers in Mexico is given below:-


1          Fashion Flash S De CV

            ILCE Studio

            Izazaga # 137 5 To PISCO 501-052

            Centro, Distrito Federal, Mexico


2          Flavia Estrella De La fe Esponia

            Flavia Estrella De La Fe Esponia

            Ladron De Guevara

            Gaudalajara, Mexico

            Tel: 33 36300168




3          Urban Classics S A De CV

Enrique Dias De Leion #1080A

Del Frenso,Jalisco, Mexico

Tel: (33) 3811 8235, Fax (33) 38123759


4          Belts & Accessories De Mexico\

            S De R L De CV, Analco #338

            Guadalajara, Jalisco, Mexico

            Tel: 33 3654 2293

            Fax: 33 36543131


5          C I Proditexco, S A

            Calle 57 No 16-84 Bucaramanga

 Santander Colobia

Tel: 00577 6445225



6          Belshein Internaticional SA

            Flicano 96 Local 4 Granjas Modernas

            Ciudad De Mexico, Mexico

            Tel: 0155 57811266

            Fax: 0155 5781 7171




7          Calzado Coqueta Sa De CV

            Justa Sierra 721 Centro

            Leon, Ganajauto


            Tel: 4777108400




8          Wowo Casual SA De CV

            5 De Febrero 130 Piso 501

            Obrera, Mexico

            Tel: 57616220/57616059



9          Embajada De La Moda Sa DeCV

            Av De Los Insurgentes 2010

            Playa Azul

            Irapuatu, Mexico

            Tel: 4626900014


10        Grupo SLICK SA DE CV

            Perifiercio Sur 7650 L-18

            Villa Cuemanco

            Tlalpan, Distrito Federal, Mexico

            Tel: 55 56738451



11        California Family Fashions SA De CV

            #15 3ER Piso Despacho 301-C

            Lomas De Vista Hermosa

            Distrito Federal, Mexico

            Tel: 55 19427161


12        Fashion Edith Gogua Sa De CV

            Regina 90 Interiro 403

            Centro, Distrito Federal


            Tel: 5514509434



Mexico is secondthe strongest economy in the Latin America after Brazil and is developing at the fast rate. This creates an excellent opportunity for companies who supply goods to companies in Mexico. Being strategically located as a gateway to North America, this is full of opportunities for Indian industrialists

The exhibition organized by the Council will pave way for further strengthening the textile trade links between Mexico and India. All the participants expressed their views that the Council should again participate in more exhibitions in Mexico to give boost to the Indian exports.  The Council also participated in this exhibition in the year 2009.

Facts about Mexico


Weather: Average temperatures range between 25° C to 30° C (77° F to 86° F). The hottest time of the year runs from May to September (especially on the coasts), and it gets cooler from October to April.


Population: More than 100,000 inhabitants, with the largest populations concentrated in Mexico City, Guadalajara, and Monterrey.


Official Language: Spanish, although still spoken are some 66 indigenous languages. English is spoken in the main cities and tourism places.


Time Zone: During the winter, the southern, eastern and some central region states are on Central Standard Time (GMT –6 hours). The northwest and Pacific coast states are on Mountain Standard Time (GMT –7 hours) and Baja California is on Pacific Standard Time (GMT –8 hours). Daylight savings time is applied during the summer.


Currency:  Bills come in denominations of 20, 50, 100, 200, 500 and 1,000 pesos. Coins are issued in denominations of 5, 10, 20 and 50 cents, and 1, 2, 5, 10 and 20 pesos (although the latter is no longer accepted in many places). The U.S. dollar is accepted at all money exchange bureaus across the country; it’s also possible to exchange such currencies as the euro and the Canadian dollar.


Transportation: Mexico has an excellent highway system, airports in many major cities, and bus terminals in nearly every municipality. For local transport, most cities offer taxi and bus services. 


Bilateral Trade

Bilateral Trade: Bilateral trade has grown rapidly in recent years. The volume of US$2.95 billion as in 2008 is still far below their true potential. The trade balance is more or less even. The two countries have set a bilateral trade target of US$5 billion by 2010. A High Level Group (HLG) has been set up to devise ways to promote trade and investments and focus on identified areas including tourism, chemicals, infrastructure, pharmaceuticals, textiles and bio-fuels through relevant working groups.

The broad trend in Indo-Mexican bilateral trade is seen below:



(Million US Dollars)


Mexican Exports
to India

Indian Exports to Mexico

Trade Surplus
in favour of India

Total Trade



















































Source: Ministry of Economy, Mexico



We are thankful to Shri Ashok Jaidka, Chairman, WWEPC for his cooperation for participation in the above fair. We are also thankful to Shri R K Gupta, OED and the officers of Ministry of Commerce & Industry, Ministry of Textiles for approving this activity under MDA scheme.